Barney gets a makeover
the dinosaur with a new animated preschool TV series set to debut worldwide in 2024 as well as a comprehensive revitalization which will also span film, YouTube content as well as music and a full range of kids’ products including toys, books, clothing, and more. Apparel and accessories for adult fans, featuring classic Barney, are also part of the mix.
“Barney’s message of love and kindness has stood the test of time,” said Josh Silverman, Chief Franchise Officer and Global Head of Consumer Products at Mattel. “We will tap into the nostalgia of the generations who grew up with Barney, now parents themselves, and introduce the iconic purpleexperiences.”'Hot Wheels': Mattel-Warner Bros-Bad Robot Pic Revving Up With Scribes Dalton Leeb & Nicholas Jacobson-Larson
“In creating the new series, it was important to us that we properly reflect the world that kids today liveGeneral Manager of Mattel Television. “With our modern take on Barney, we hope to inspire the nextthe original Barney from their own childhoods, will love the show, too.”
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