Barbie and The Super Mario Bros. Movie have each shown the best of modern studio filmmaking. One approached its material in a way that speaks to the ways things should be, and the other, the scary way it could be.
have a lot in common. Each is based on a hugely popular brand name that is known by people of all ages. Each had tons of merch before a movie was even announced and had previously been made into other types of media, just never with the care and budget of these iterations.
And though each is based on a well-established IP, they’re not sequels, so the films are providing audiences with new stories to enjoy from characters they know. They’re also both big, bright, and family-friendly with at least moderate critical acclaim. As a result of checking all those boxes, each has become a massive, billion-dollar hit. And counting. The differences are a bit more important though. There’s obviously the biggest and least crucial one—thatis animation. Beyond that though, as previously alluded to, the most important thing is the intention.has a voice. It’s the work of a filmmaker, in this case co-writer and director Greta Gerwig, who has a very distinct point of view. Yes, it’s bright pink with lots of very attractive people, but it’s also dark, funny, and challenging. It’s also all those things in a very easily digestible package. Gerwig knows the line between making amovie Warner Bros. is releasing over the summer and one that could have debuted at Sundance. She finds that line and rides it expertly.also has a voice, but that voice is Chris Pratt’s. And Seth Rogen’s. And Jack Black’s. Everything happening on screen with the story is mechanical. The narrative, the characters, the worlds, the voices, it’s all completely devoid of intellectual thought. Does it do the job? Without a doubt. But directors Aaron Horvath and Michael Jelenic aren’t there to infuse their own points of view. They’re there to make sure the film comes together in a manner that will make families happy they bought tickets.is so by the book, it almost feels like producers put a list of everything that had to happen or appear in the movie into a computer, pressed enter, and this is what popped out.
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