Recognized as Barbie’s bestselling doll, Mattel’s Barbie Totally Hair doll is celebrating its 30th anniversary with a 15-piece collection of apparel and accessories from streetwear brand cakeworthystore.
“Our goal was to capture a fun, playful and nostalgic period when it was all about big hair and big dreams,” Gileno told WWD. “Barbie has always been a reflection of the times and setting fashion trends. Cakeworthy’s overall passion and love for Barbie, and their ability to translate this into an apparel and accessories collection brings fans back to the ’90s in the most fun way possible.”
This venture also produced the first Barbie “unisex” collection for the Canadian market, according to Gileno. “We are so proud to be able to partner and offer all Barbie fans, no matter how they identify, a way to express themselves through fashion,” said Gileno, who hints at more Barbie projects to come down in the future.
For the moment, however, fans can shop this collection priced between $6.95 and $109.95 at Cakeworthy’s e-commerce page, cakeworthy.com. Prices on the website are in U.S. dollars.Yet beyond inclusivity, an equally appealing factor according to Shedden is offering consumers a welcome opportunity to reminisce about their youth.
“Fashion has a distinct way of bringing back memories and allowing us to express ourselves in different ways,” said Shedden. “Nostalgia just makes you feel good, and feeling good in what you wear is the ultimate goal, isn’t it?”
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