‘Barbie’ summer: How a multifaceted marketing blitz helped drive box-office success

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‘Barbie’ summer: How a multifaceted marketing blitz helped drive box-office success
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The combination of Discovery and WarnerMedia was controversial at the time, but execs at what's now called Warner Bros. Discovery say the move is paying off.

The 2022 combination of Discovery and WarnerMedia was controversial at the time, but executives at what’s now called Warner Bros. Discovery Inc. WBD suggested Thursday that the move is paying off, Just look at the success of “Barbie,” they said.

— David Zaslav, CEO of Warner Bros. Discovery The 2022 combination of Discovery and WarnerMedia was controversial at the time, but executives at what’s now called Warner Bros. Discovery Inc. WBD suggested Thursday that the move is paying off, Just look at the success of “Barbie,” they said.

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