Thanks to the highly anticipated “Barbie” movie, the doll industry is expected to surge to $14 billion by 2027.
” movie, the doll industry is expected to surge to $14 billion by 2027. Sales of dolls and accessories are predicted to increase by 16 percent by 2026, compared to 2022, following a decline in sales during the pandemic, according to new research from Euromonitor International.
Loo Wee Teck, head of toys and game at Euromonitor International, sees the movie jumpstarting interest inand dolls globally, which in 2022 generated $12.1 billion in sales and is forecasted to reach $12.5 billion in 2023. “After a dismal 2022, when sales of dolls were negatively impacted due to high prices amid the economic uncertainly, owner Mattel is set for a strong 2023 as a result of the Barbie film’s halo and the relaunch of Monster High dolls, new Disney Princess and Frozen toys,” Teck said.
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