Mattel withdrew its annual financial targets and said it would increase prices for some products to counter higher input costs due to President Trump's tariffs.
Mattel Inc . Barbie brand dolls for sale in the Toys "R" Us section of the Macy's flagship store on Black Friday in New York, US, on Friday, Nov. 25, 2022.for some products in the U.S. to counter higher input costs due to the Trump administration's sweeping tariffs on key trading partners.
Shares of the toymaker were down about 2% in extended trading. They have fallen about 8% so far this year. "Given the volatile macroeconomic environment and evolving U.S. tariff landscape, it is difficult to predict consumer spending and Mattel's U.S. sales in the remainder of the year and holiday season," the toymaker said. In tit-for-tat tariffs between the U.S. and China, the world's two biggest economies have hiked levies on each other's goods to more than 100% since President"There's no question that the tariffs are creating disruption in the industry. Many companies have stopped production and shipping to the U.S. as a result of tariffs from China. We do support the Toy Association's advocacy for zero tariffs on toys," Mattel CEO Ynon Kreiz told Reuters in an interview. The U.S. represents about half of Mattel's global toy sales, and the company imports about 20% of its goods sold in the country from China. The company said it would also cut promotions and discounts to save costs. It increased its costs-savings target for the year to $80 million from $60 million. Apart from China, Mattel imports products such as Barbie dolls and Hot Wheels toys from Indonesia, Malaysia and Thailand, which were also hit by reciprocal tariffs from the Trump administration in early April before being paused for 90 days. The company had earlier targeted 2025 adjusted earnings per share between $1.66 and $1.72 and annual net sales growth of 2% to 3%.Mattel reported first-quarter net sales of $827 million, beating analysts' average estimate of $786 million, according to data compiled by LSEG.Mattel bought back shares worth $160 million in the quarter ended March 31 and maintained its $600 million repurchase target for 2025.
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