Shares of Mattel are up 15% over the past month. 'Barbie is a cultural conversation at this point,' said Mattel COO Richard Dickson, who is credited with reinventing Barbie and making the brand more in line with cultural trends in his work at Mattel.
"I think what really becomes more interesting as you see the Barbie brand evolve is from a character into a platform and ultimately a franchise," Dickson said. "And so from toys to lifestyle products to live experiences, digital gaming, now film, you really start to see the manifestation and the monetization of the power of this incredible franchise."Dancer Kim Manning performs a routine to promote the film"Barbie" at the WeHo Pride Parade in West Hollywood, Calif.
Stifel analyst Drew Crum recently estimated the "Barbie" movie could haul in $400 million at the box office. Crum's previous sales estimate stood at $325 million. And lastly, a successful Barbie debut could validate the 14 other content projects in development for Mattel, including a Warner Bros. movie based on the toy car brand Matchbox.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Meet the Mattel CEO being played by Will Ferrell in the 'Barbie' movieMeet the Mattel CEO who convinced Margot Robbie to become Barbie – and is being played by Will Ferrell in the movie
Read more »
Barbie Movie Director Greta Gerwig On Bridging Generational Gaps & Poking Fun At MattelBarbie director Greta Gerwig discusses working with Mattel, incorporating generational views on Barbie into the movie, and her love of the doll:
Read more »
Margot Robbie has another Mattel-inspired moment at ‘Barbie’ premiere in LAThe Aussie actress paid homage to 1960’s Solo in the Spotlight Barbie in a dazzling Schiaparelli Haute Couture strapless gown.
Read more »
America Ferrera On Barbie's Incredible Script & Mattel's Cultural ShiftWe chat with Barbie star America Ferrera, who shares insight into her character, the symbolism of the iconic Mattel toy, and how she felt collaborating with Greta Gerwig and Margot Robbie:
Read more »
Margot Robbie's Latest Barbie Replica Dress Is Her Best Look of the Press TourMargot Robbie's Latest Replica Barbie Dress Is Her Best Look of the Press Tour
Read more »