Kimmy Yam is a reporter for NBC Asian America.
A new Barbie will help celebrate the largest Indian festival of the year. Mattel announced the release of its first “Barbie Diwali doll” on Friday in an homage to the Hindu holiday of Diwali, also known as the festival of lights, which is marked on Western calendars as Nov 1. Some may begin celebrations on Oct. 31, depending on tradition.
” Lalit Agarwal, country manager for Mattel India, said in the release that through the doll, the brand hopes to showcase “India’s vibrant cultural heritage on a global stage while continuing to celebrate the power and beauty of diversity.” The announcement comes several weeks before the kickoff of the five-day celebration, in which observers attend gatherings, fireworks displays, feasts and prayers.
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