The retailer said ‘unboxing’ and ‘kidult’ trends were expected to feature this year, but said it was mindful of cost pressures on families.
Barbie and LOL dolls are set to be favourites under the tree once again this Christmas – while “kidults” are also expected to drive toy sales, according to predictions by toy store Hamleys.
“We’re confident that our choices embody the very essence of Christmas and offer everyone the opportunity to discover their new favourite toy.” LOL Magic Flyers, a new take on the ever-popular LOL doll, also capitalises on the package unboxing trend made popular on TikTok.
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