Barbenheimer proved to be beneficial for AMC theater chains, reaching a ticket revenue record that hasn't been seen in the chain's 103 years.
When Barbie and Oppenheimer revealed themselves to have the same opening day of July 21st, Barbenheimer was born. These “oil and water” movies ended up doing wonders for theater chains as AMC experienced its best revenue week in 103 years.. The dark Oppenheimer or the light Barbie? Or the other way around? No matter the order, these two movies were either both seen on July 21st or throughout the week.
AMC didn’t reveal its total ticket sales. However, a press release said July 20-23 marked the theater’s busiest time since AMC’s re-opening post-pandemic. The numbers were more than double what it was this time last year with 65 AMC locations having plenty of luck. In just ten days, Barbie generated $795 million worldwide with Oppenheimer at $412 million. And in just ten days, Barbenheimer made over a billion dollars.
Adam Aron, AMC chairman and CEO, spoke in a statement about how proud he was of this ticket revenue milestone. He said, “Achieving the most admissions revenue in a single week in AMC’s storied 103-year history is a testament to the moviegoing audience, who has demonstrated once again that they are ready, willing, and eager to come out to movie theatres in huge numbers.”reported that theatergoers purchased 20,000 AMC stubs to see Barbenheimer on the same day.
Before you know it, recent weeks before July 21st led to Barbenheimer T-shirts sold online and fan-made posters popping up on social media. Even independent theaters would offer movie-themed menus and Barbenheimer costume parties! This double feature shows that opposites really do attract ticket sales with AMC theaters truly benefitting from it all.Carly Levy is movie news writer born and raised in South Florida.
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