The Live to Discover campaign captures the cultural and natural wonders that travelers can enjoy at the global hospitality company’s stays.
Jungles, coasts and ancient ruins all paint a global picture of the company's expansive luxury network. Image credit: Banyan GroupThe “Live to Discover” campaign captures the cultural and natural wonders that jet-setters can enjoy at the many international stays that are part of the brand network.
Each of these rich experiences plays into some of the biggest trends in luxury travel this year, such as expedition trips (According to Banyan Group, its business focuses on helping guests connect with new people, engage with local cultures and harmonize with the environment in awe-inspiring settings.
Many in the industry are attempting to do just this, focusing ads on spots around the planet that offer coastal relaxation, rainforest hikes, Arctic dining (having spiked 21 percent year-over-year in 2023, its core operating profit having doubled during that time, perhaps the now 30-year-old company has mastered this art.The website focuses on holistic exploration and uplifts the company’s well-being framework, withBanyan.
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