Banijay Unveils New Brand Identity After Endemol Shine Takeover

Banijay has unveiled its rebranded identity

Banijay’s $2.2 billion deal for Endemol Shine was cleared by the European Commission’s antitrust body last week. Days later, on July 3,Boasting 200 entities across 22 countries and a library of 88,000 hours, the French-headquartered group will be the largest non-U.S. content producer and distributor. The group’s well-established banners include Kudos, Filmlance , Rubicon and Diagonal on the Endemol Shine side.

The combined group will be held by LDH , which comprises Financière LOV, De Agostini and Fimalac, the investment company of Marc Ladreit de Lacharrière, and French media giant Vivendi .

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