Banijay Picks up Two Korean Formats for MipTV Launch

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Banijay Picks up Two Korean Formats for MipTV Launch
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Banijay has picked up multi-territory format rights to two Korean reality shows which it will begin pitching this week at the MipTV market in Cannes. From Korean broadcaster and producer MBC, Banij…

From Korean broadcaster and producer MBC, Banijay has picked up format rights to competition show “Bloody Game” in France, Germany, Italy, Denmark, Finland, Sweden, Norway, Belgium, and the Netherlands. From CJ ENM, it has acquired rights in the Nordics, Spain, Portugal, Germany and Australia to relationship format, “EXchange.”in November last year, helping draw subscribers to Wavve, a joint venture streaming platform, in which MBC is a partner.

“Exchange” sees young couples, who had split-up in the past, live together for three weeks in a group. They are not allowed to reveal who their ex is while all the participants get to know each other through dates and text messages. The show has a mid-season switcheroo as couples are revealed and so are the senders of the texts.

“Packed with intriguing games and reality, ‘Bloody Game’ brings the much-admired creativity of recent Korean dramas to the unscripted world. It is a bold show which explores important themes,” said Carlotta Rossi Spencer, Banijay’s head of format acquisitions.

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