Fox News Digital shares the five craziest trends that sorority members and recruits are taking part in on 'RushTok,' the sorority recruitment phenomenon on TikTok.
Sorority rush week is back on college campuses across the United States — and on TikTok. The online phenomenon known as 'RushTok' — a once-a-year look inside the rush process at large U.S. colleges and universities — draws billions of views and likes on the app, allowing some big-time, Greek Life influencers to earn enough money to put them through four years of school. 'I'm very grateful. I'm very appreciative.
think people like to watch my videos because I'm truly having fun,' she said, adding later, 'RushTok is my favorite time of year.' University of Alabama sorority members and recruits, specifically, have been drawing the masses to 'Bama RushTok' as the top recruitment school in the country, making national headlines last year when HBO Max came out with a documentary called 'Bama Rush' detailing the drama of the selective recruitment process.
Some users watching videos under the #RushTok tag on TikTok are seeking inspiration for their own Greek Life pursuits, while others with no interest in sororities watch the stream of videos as a form of real-life entertainment, much like reality television but online. Most videos are only seconds long, showing coordinated dances, dress-up themes, outfit reveals , tips for getting into one's No. 1 sorority house and more.
Some of these videos feature price breakdowns for recruitment outfits that have eye-watering price tags, ranging from a few hundred dollars to more than $10,000. A TikTok user named Destinee Moreh has made her own brand, analyzing the cost of other girls' outfits videos on TikTok. Darnell flew to London on Monday — the same day she reached a million followers on TikTok — for a 'brand trip' with a women's clothing company called Peppermayo.
Darnell encourages users to be kind and respectful, noting that sorority members and recruits are young — many still teenagers — trying to make the most of their college experiences. Some are staying away from home for the first time in their lives, trying to meet new friends, while others are getting ready to graduate and start their careers outside school.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Who to Follow During Bama Rush 2024: A Guide to the TikTok TrendFor the fourth year in a row, Bama Rush is taking over TikTok and introducing a whole new pledge class
Read more »
Why Was Morgan Dropped from Bama Rush 2024?It's a bloodbath out there.
Read more »
Bama in the NFL: 2024 Preseason Week 2 Tracker and How to WatchThere are 80 former Crimson Tide players on NFL rosters as the NFL takes an important step down cutdown day on August 27.
Read more »
‘First drink’s on us,’ says Flora-Bama of anniversary partyThe world-famous venue was founded in 1964.
Read more »
Bama in the NFL: 2024 Preseason Week 1 Tracker, How to WatchThe exhibition season is officially under way, with 80 former Crimson Tide players on NFL rosters.
Read more »
Bama in the NFL: All-Time Crimson Tide Draft SelectionsA complete listing of Alabama players selected, dating back to the first NFL draft in 1936, plus AFL, expansion and supplemental selections, and by round and position.
Read more »