See the complete Balmain Fall 2020 Couture collection, which was presented along the Seine:
Just weeks ago, we noted that social media was Olivier Rousteing’s runway. So too, it turns out, is the Seine. On Sunday, using the hashtag #BalmainSurSeine he made the whole river his stage.
Early that evening, the Balmain crew boarded a barge to travel from the Eiffel Tower eastward, stopping for a performance—featuring the French pop singer Yseult, 50 dancers, and choreography by Jean-Charles Jousni—beside the Pont des Arts footbridge before looping around the Ile Saint Louis and gliding back to the Iron Lady and home base.
The two-hour extravaganza was set to livestream on TikTok, marking a first for Balmain and for the video platform, which had never before worked with a luxury brand. It was a brilliant idea. Incredibly, the weather held up. Unfortunately, the tech did not. Amid a cascade of political trolling, the sound dropped and, minutes after embarking, the live feed cut out never to return. By that time, Balmain had racked up about 15,000 new followers on the platform. That’s a win, of sorts.“What happened on Sunday was beyond the digital fashion week,” he said, estimating at 20,000 the number of locals who caught at least some part of the spectacle.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Giambattista Valli Fall 2020 Couture Fashion ShowThe complete Giambattista Valli Fall 2020 Couture fashion show now on Vogue Runway.
Read more »
Chanel Fall 2020 Couture Fashion ShowThe complete Chanel Fall 2020 Couture fashion show now on Vogue Runway.
Read more »
Schiaparelli Fall 2020 Couture Fashion ShowIn the absence of a show collection for fall 2020 couture, Daniel Roseberry sat down in Washington Square Park to sketch a “collection imaginaire.' “It’s the story of a collection that could’ve been,” the Schiaparelli designer says. See every look here:
Read more »
Christian Dior's Fall 2020 Couture Collection Was Inspired by SurrealismThe 37 looks were unveiled via a short film and a miniature mannequin display on Monday.
Read more »
Christian Dior Fall 2020 Couture Fashion Show'The diaphanous gowns—in embroidered tulle, in pleated chiffon, in meticulously patch-worked pastel lace—are fairy tales come to life.' See every look from the Christian Dior fall 2020 couture collection and read our full review:
Read more »