Ballast Point sold to tiny Chicago brewery Kings & Convicts, in 2019's weirdest beer story. craftbeer ballastpoint kingsandconvicts beertwitter constellation
the strangest, most inexplicable beer industry story of 2019. Everything about the headline “Kings & Convicts Brewing Co. acquires Ballast Point” beggars belief to the point that many in the beer community seemed to doubt whether the story was even real when it broke this evening.
The question, naturally, that passed like a lightning bolt through the entire beer world, was something along the lines of “who???” Kings & Convicts is a veritable unknown in the industry, open only since 2017, and apparentlythis year. And now the company has acquired Ballast Point, which will make almost 200,000 barrels in 2019.
Even with the pockets to purchase the Ballast Point brand, though, the idea of a brewery the size of Kings & Convicts acquiring a national chain is a bizarre one. This differential in scale was highlighted whencrashed thanks to the surge of traffic after the news was announced. Visiting the now-live site again, one can’t help but notice how humble and lacking in professional glitz the site and company seem to be.
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