The brand's disturbing editorial decisions paired with its messy, delayed and inadequate explanation could cause long-term reputational damage.
Balenciaga removed the bear bondage ad on Nov. 23 and apologized "for any offense" it might've caused. Hours later, the brand issued another statement apologizing for "displaying unsettling documents" in the spring campaign,The fashion house then filed a $25 million lawsuit against the production company and set designer, claiming "that the documents were placed in the campaign photographs without their knowledge," the TimesOn Nov.
28, Balenciaga released a final statement taking responsibility for the "grievous errors" and "lack of oversight," and mapped out steps to ensure this doesn't happen again.The data shows where the response went wrong, and Thanksgiving could've worked in Balenciaga's favor. Had its initial Nov. 23 response included an explanation, accountability and next steps, the issue likely would've fizzled in the holiday news cycle.Twelve days and one Kim Kardashian
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