Read Balenciaga's full statement issuing 'sincere apologies' for ad campaign
"We strongly condemn child abuse; it was never our intent to include it in our narrative.
"The first campaign, the gift collection campaign, featured children with plush bear bags dressed in what some have labelled BDSM-inspired outfits. Our plush bear bags and the gift collection should not have been featured with children. This was a wrong choice by Balenciaga, combined with our failure in assessing and validating images. The responsibility for this lies with Balenciaga alone.
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