To celebrate its Balenciaga Techwear line, the Paris-based house is offering smoothies, health juices, post-workout bars and fitness studio takeovers.
, the Paris-based house is planning pop-ups in Paris, Beijing, Shanghai and Bangkok that will be serving up smoothies, healthy juices and post-workout protein and adaptogen bars.
The various activations kick off Wednesday and run until July 4. For example, the Balenciaga Boost Pop-Up in Paris falls during men’s fashion week and will be open to the public from June 26 to 28 at 10 Place des Vosges. Main Character is the name given to a photogenic black-and-white smoothie featuring marine collagen cubes, while Back to Life is described as an ashwagandha-infused mango matcha.
Four Balenciaga-branded juices are billed as detoxifying, anti-oxidant rich, super hydrating or loaded with Vitamin C.Piccioli’s pre-fall 2026 collection for Balenciaga felt newsy and urgent with its freewheeling blend of technical athletic wear; grand, enveloping coats, plus a surprise collaboration with the NBA.
“The vibe of reality and life,” was how Piccioli summed up the line, photographed for the look book on Paris streets, on the metro and in a grand Parisian apartment outfitted with weightlifting equipment. The clinging technical garments, which include leggings, cropped tanks and catsuits, are made with moisture-wicking, antibacterial, high-performance fabrics, and even styles embroidered with sequins are meant to survive a sweaty yoga session or a long run.
Techwear, available on Balenciaga.com and in select stores, also includes leather windbreaker sets whose seams are stitch-free, fused with ultrasonic-welded nylon tape. WWD and Women's Wear Daily are part of Penske Media Corporation. © 2026 Fairchild Publishing, LLC. All Rights Reserved.
Please follow us on Google to support us United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Top Wellness Gadgets of 2026: From Smartwatches to Specialized Health MonitorsA curated list of nine recently released wellness gadgets for 2026, including the Apple Watch Series 11, Amazfit GTR 4, Hyperice Hypervolt 3, Fitbit Ace 4, and Peri. These devices offer advanced health tracking, recovery tools, and personalized insights, with options for various budgets and needs.
Read more »
Bruno Sialelli Is Now at Balenciaga: SourcesBruno Sialelli, who rose to prominence as creative director of Lanvin between 2019 and 2023, recently joined Balenciaga's couture studio, sources told WWD.
Read more »
Agri-tech’s climate revolution Is securing our wellness futurePredictive agri-tech pivots to wellness, using climate-proof farming to secure nutrient-rich food for mental and body health.
Read more »
The best juice cleanses for everyday digestive wellnessJuice cleanses might sound like a New Age phenomenon, but they’re an excellent way to detoxify and promote a healthier lifestyle.
Read more »