Digital transformation can be a tool for doing both well and good. The authors look to the example of the Dutch Lottery, or Nederlandse Loterij (NLO), which faced a wave of digital disruptors that operated in a legal gray zone offering pure online products.
In response, the company proposed implementing a “KPI butterfly” to balance doing well against doing good as part of its digital transformation process. Its success offers other legacy companies lessons in how to navigate this process.
In 2021, liberalization of the online gambling market brought new competitors into the market. How could a company with legacy and regulation compete?is a partner at the digital strategy consulting firm SparkOptimus. He has a background in technology and 15 years in business and organizational transformation.
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