Daily News | Baker Dunleavy as Villanova’s basketball ‘general manager’ shows importance of NIL
This coach was not Kyle Neptune. This head coach was referring to the hectic NIL/transfer portal landscape, and maybe he knew what was happening this week at Villanova … they’ve gotten a general manager.
“That thought got expedited based on the amount of work I saw our coaches having to do over the last year,” Jackson said from Los Angeles, where he happens to be attending Big East television meetings with Fox. “Particularly over the last four weeks. Since the season ended, those guys haven’t had a day off.”
Put it another way: Do you think Justin Moore would be coming back to Villanova if the school couldn’t compete with both G League salaries and other colleges? Thursday’s press release from Villanova explained how Dunleavy will “support” Neptune and women’s coach Denise Dillon “in managing a myriad of responsibilities that impact both programs” then listing NIL first — “opportunities and education around Name, Image and Likeness; the transfer portal; student-athlete brand-building and marketing; and advancing institutional fundraising in partnership with University Advancement.
None of this is unique to Villanova. Temple has a Tuff Fund collective up and running. However, Dunleavy said Duke is the only school that he knows that already has a general manager title. Coincidentally, St. Joseph’s also put out a press release Thursday, 16 minutes before the Villanova release was sent out, announcing that “a group of passionate Saint Joseph’s University alumni have launchedas an official Name, Image, and Likeness entity to benefit Saint Joseph’s University student-athletes.
Those are, in fact, the rules, which require every entity across the landscape to dance around what is really happening here.
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