Bad Bunny Tasks Journalism Students With Helping to Promote His New Album

Students at the University of Puerto Rico at Río Piedras created a special edition newspaper in honor of Bad Bunny's fifth studio album.

Bad Bunny chose a less conventional, but wholesome way to promote his new album. The rapper and performer turned to a group of journalism students at the University of Puerto Rico at Río Piedras to help create a special newspaper issue that featured Bad Bunny on the cover. The print issue featured news on the Puerto Rican musician's new album, Nadie Sabe Lo Que Va a Pasar Mañana —which translates to “Nobody Knows What Is Going to Happen Tomorrow.

On the cover of UPR's student newspaper, Bad Bunny posed in a photo wearing a mask on his face with the words “Ya Salió” printed in bold red. “An unexpected call, less than a week ago, gave way to an unforgettable experience for my students and I,” David Cordero Mercado, who is a professor at UPR's communications school, wrote on Facebook.

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