Bad Bunny has been chosen to headline the Super Bowl halftime show, marking a significant moment for Latin identity on a major stage.
‘MasterChef Live’ tour brings fiery flavors to Orange Park Oct. 1Read full article: End of an Era: Jenkins Barbeque officially puts smokers to rest on Tuesday‘My mom sacrificed everything’: A man’s journey from fleeing Cuba to opening his own roofing business in Jacksonville Read full article: ‘My mom sacrificed everything’: A man’s journey from fleeing Cuba to opening his own roofing business in Jacksonville Bad Bunny performs during the final concert of his summer residency in his homeland at the Coliseo de Puerto Rico Jose Miguel Agrelot, in San Juan, Puerto Rico, Saturday, Sept.
20, 2025. Bad Bunny performs during the final concert of his summer residency in his homeland at the Coliseo de Puerto Rico Jose Miguel Agrelot, in San Juan, Puerto Rico, Saturday, Sept. 20, 2025. FILE - Bad Bunny performs during his first show of his 30-date concert residency at the Coliseo de Puerto Rico Jos Miguel Agrelot, in San Juan, Puerto Rico, July 11, 2025. Bad Bunny performs during the final concert of his summer residency in his homeland at the Coliseo de Puerto Rico Jose Miguel Agrelot, in San Juan, Puerto Rico, Saturday, Sept. 20, 2025. The move signals a cultural spotlight for Latin identity at America’s most-watched television event. It also raises fresh questions about how much space there will be for his trademark symbolism and social commentary — including his past criticism ofArtists don’t get a paycheck for performing. However, their payoff is global exposure. That imbalance gives the league leverage, though history shows that high-powered stars sometimes defy the league’s guardrails.M.I.A. flashed a middle finger during Madonna’s set, earning a hefty fine in 2012. She and the NFL ultimately reached a settlement ending their multimillion dollar dispute a couple years later.While Bad Bunny is a known hitmaker, he’s also an artist who ties his music to Puerto Rican identity, colonial politics and immigrant struggles. His Super Bowl announcement included a pointed dedication: “This is for my people, my culture, and our history.”In his career, Bad Bunny has become one of the world’s most streamed artists with albums such as “Un Verano Sin Ti,” an all-Spanish-language record. The 31-year-old artist born Benito Antonio Martínez Ocasio has won three Grammys and 12 Latin Grammys. He has become a global ambassador for Latin music, starred in films such as “Bullet Train,” “Caught Stealing” and “Happy Gilmore 2,” and collaborated with top fashion houses. He enters November's Latin Grammys as the leading nominee with 12, dethroningBad Bunny has been vocal in his opposition to Trump and his policies. In the final weeks of the 2024 campaign, heDays later, Bad Bunny posted a video showcasing Puerto Rico’s beaches and artists, captioned simply: “garbage.” Since Trump took office, Bad Bunny's criticism hasn’t slowed. This year, he shared an Instagram video appearing to show immigration agents making arrests in Puerto Rico, with the voice behind the camera cursing the agents. On July 4, he released the video for “NUEVAYoL”, featuring a Trump-like voice apologizing to immigrants: “This country is nothing without the immigrants.”“There was the issue of—like, ICE could be outside,” he told i-D magazine. He’s since taken his tour to Latin America, Europe, Asia and Australia. But on Sunday, before Bad Bunny made the Super Bowl announcement, he said: “I've been thinking about it these days, and after discussing it with my team, I think I'll do just one date in the United States.”The halftime announcement has already drawn split responses. California Gov. Gavin Newsom cheered the booking, writing on X: “California is excited to welcome you to Super Bowl LX.”Ryan Fournier, chair of Students for Trump, said “whoever picks these people should be fired.” Conservative podcaster Benny Johnson called Bad Bunny a “massive Trump hater” and “anti-ICE activist,” and criticized that he doesn't have songs in English. Bad Bunny has long shrugged off such critiques. Asked by The New York Times earlier this year how he felt about fans who don’t understand his lyrics, he sang into the microphone: “I don’t care.”The moves are part of his broader efforts to shape the country’s cultural mood, weighing in on entertainers and companies alike. He blasted late-night host Jimmy Kimmel, whose show briefly faced suspension after the Trump administration signaled potential repercussions following remarks in the wake of conservative activist Charlie Kirk’s assassination. He also revived his long-running feud with Rosie O’Donnell, saying earlier this year that he was considering “taking away” her U.S. citizenship after she criticized his proposed spending cuts.posting on Truth Social that the company should stick with its old design. When the chain reversed course, he celebrated the decision as a personal victory.For Bad Bunny, the halftime show is the ultimate stage to showcase his music, heritage and global influence. For the NFL and Apple Music, it’s a balancing act: deliver a spectacle that celebrates diversity without igniting controversy that scares off advertisers. If Bad Bunny leans strictly into spectacle, the moment could be historic for Latin music. If he threads in political symbolism, it could become one of the most dissected halftime performances in Super Bowl history.Copyright 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.
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