The company, which produced the show, says it racked up about 4.16 billion cross-platform views in 24 hours.
says the show drew 4.157 billion views across the U.S. and worldwide TV broadcast, YouTube and other digital platforms in the 24 hours after it aired on Feb. 8. That figure offers a more precise measurement of the show’s reach; two days after the game, measurement firm Ripple Analytics said the halftime show had receivedThe TV broadcast is doing most of the lifting in that total, obviously.
Per Nielsen, an average of 128.2 million people watched the halftime show in the United States. Using YouTube’s 30-second view qualifier, that would equate to nearly 3.5 billion views over the course of Bad Bunny’s 13 1/2-minute performance. The YouTube video of the the halftime show had 29 million views within about 16 hours of its appearance on the platform, likely pushing it past 40 million by the 24 hour mark . Add in international TV viewing — which typically adds up to 50 million more viewers — and other social platforms where a single second of watching a video counts as a view, and the total climbs to Roc Nation’s 4.157 billion.Plus Icon The Hollywood Reporter is a part of Penske Media Corporation. © 2026 The Hollywood Reporter, LLC. All Rights Reserved.
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