In another year of growth, albeit less robust in the U.S. than in recent years, the biggest surprise in Luminate’s year-end report on how the music business fare in 2022 is a story that has been de…
Bad Bunny’s “Un Verano Sin, Ti,” Swift’s “Midnights” and Style’s “Harry’s House” ranked first, second and fourth respectively among the most consumed albums of 2022, while country king Morgan Wallen ranked third with a holdover album, “Dangerous: The Double Album,” at 2.4 million equivalent units. That Wallen set was the top U.S. album of 2021, when it posted 3.2 million equivalent units.
After a year in which Adele’s “30” and multiple Swift releases spurred a surprising 6.3% gain in album sales — including the first year-over-year gain by CDs in a decade — U.S. labels reverted to the norm in 2022. Physical and digital albums combined moved 101.1 million units, down 8.2% and similar to the 9.2% decline that Luminate reported from the pandemic-impacted 2020.
After barely leading 2021 sales in Luminate’s mid-year 2022 tally, when vinyl was only up by 1%, the configuration ends up beating 2021 numbers by 4.2%. That’s in stark contrast to the 51.4% increase that LPs saw in 2021, when mass merchants like Walmart and Target added the configuration, thus expanding that product’s store base.
“Cassettes are fan-driven,” adds another label exec. “If you’re a fan, you want to show your super fandom; that and even vinyl are ways to express that. I think it’s a talking point for fans, a limited edition 1,500-unit that just rolls off that way.”
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