Nicole Acevedo is a reporter for NBC Latino.
Reggaeton singer Bad Bunny solidified his spot at the top as this year's most-streamed Latin artist on Spotify worldwide. But 2024 was also a milestone year for Mexican music, which is making a strong comeback as it crosses over into the mainstream music scene. Mexican music, or música mexicana, is now the most-streamed Latin genre in the U.S., dominating in 26 states. It's also the third most-listened-to Latin music genre globally on Spotify.
They stand alongside heavy hitters like Taylor Swift, Billie Eilish and Ariana Grande, among others. Consumer demand for Latin music has been steadily increasing over the past decade, driven mainly by the growing mainstream popularity of Latin urban genres like reggaeton. Before, the Latin music industry had long bet on pop and rock en español, as well as Mexican music, to popularize Spanish-language songs.
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