Bad Bunny Brings Smiles to the 'Salty' Ritz Club in Super Bowl Ad

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Bad Bunny Brings Smiles to the 'Salty' Ritz Club in Super Bowl Ad
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A new Ritz Crackers Super Bowl commercial features Aubrey Plaza, Michael Shannon, and Bad Bunny. The ad humorously portrays the Ritz Salty Club, a lounge populated by cynical individuals. Bad Bunny, with his infectious positivity, disrupts the club's somber atmosphere, highlighting the joy of snacking on Ritz crackers.

ad for Ritz Crackers that also features Aubrey Plaza and Michael Shannon. But his positivity and happy-go-lucky attitude make him an outsider at the Ritz Salty Club, a lounge located in Utah’s salt flats where everyone is … salty.The ad starts with comedic duo Plaza and Shannon entering the lounge. “These are our people,” Plaza says, acknowledging the people there, including a teen glued to her phone and a resentful toll booth operator.

Then, Bad Bunny enters the lounge, smiling from ear-to-ear. “They are good, right?” he asks in Spanish, ignoring the “No Smiles Allowed” sign on the wall. “The Big Game offers a unique opportunity to catapult a brand to new heights,” Tanya Berman, Mondelēz’s senior vice president Biscuit, said in a statement. “We’re showing up like never before, bringing a lighthearted approach to the biggest stage, which we hope will get snackers across the country buzzing about RITZ.”

The spot — which was shot in New York in November — is expected to air during the first quarter of the Super Bowl on Sunday, Feb. 9. This year, the Kansas City Chiefs will face off against the Philadelphia Eagles at the Caesars Superdome stadium in New Orleans. Grammy-winning rapper Kendrick Lamar will headline the Halftime Show.

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