The National Retail Federation report also shows parents are gearing up for the school year early, with more than half of all families already starting shopping.
A new report from the National Retail Federation is breaking down the estimated back-to-school costs for families this summer.
McKenzi Simmons, a parent of a young daughter heading to school for the first time, is already experiencing the sticker shock of school supplies. But the majority of consumers, 86%, are still not finished with their shopping lists, and over half of them said that's because they're waiting for the best deals.
"Many consumers are paying attention to this summer's deals and promotions, many of which are kicking off in July to ensure that they find the best value," Cullen said.
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