Aside from operational strategies, fashion trends are also evolving this BTS season.
reveals that parents plan to start shopping earlier than usual. With 75 percent indicating they expect to begin by July and one-quarter planning to start in June, the season is set to kick off earlier than ever.The survey also highlighted that parents earning more than $50,000 annually do not intend to reduce their b-t-s budgets. Those with higher incomes indicated they would allocate more of their budgets to discretionary purchases rather than mandatory school items.
“With the rise in in-store traffic this time of year, retailers must look at their store operations and staffing to ensure they are meeting and exceeding consumer expectations by creating an environment that truly delivers,” he said. “Getting it right means knowing your customers and being flexible enough to adapt to their needs. Drilling down into historical performance and shopper behavior insights can help retailers ensure their b-t-s plans hit the mark.
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