‘Baby Shark’ Has 10 Billion Views. For Parents, That Is 10 Billion Too Many.

“We will never not know ‘Baby Shark’ again.” For some parents, the hit song and YouTube video is about as fun as hand, foot and mouth disease

In her first days of preschool, Brianne Pryor’s toddler was exposed to two things: “Baby Shark” and hand, foot and mouth disease.

“Both are annoying,” said Ms. Pryor, 33 years old. “But I’ll take hand, foot and mouth disease over ‘Baby Shark’ any day of the week.” “Baby Shark,” the song and YouTube video about a family of colorful cartoon sharks, has brought joy to kids and pain to parents. The 2-minute video, posted in 2016,Ms. Pryor said she can’t escape “Baby Shark,” even in the supermarket, where her 2-year-old spots the fictional fish on cakes or balloons. “We will never not know ‘Baby Shark’ again,” the Richmond, Va., mom said.

Priya Kumar shields her 3-year-old from the cartoon sharks. When a “Baby Shark” book somehow ended up in her daughter’s possession, Ms. Kumar fished it out and donated it to the library. The simple lyrics help make ‘Baby Shark’ easy to understand around the world, and it can be accessed on YouTube 24/7.“There are no signs of ‘Baby Shark’ in our house,” said Ms. Kumar, 35, who works in health tech in New York and also finds the song annoying. “We literally act like it doesn’t exist.”after the Pinkfong Co., of South Korea, turned it into a two-minute video in 2016. Since then the sharks’ tales have been turned into a movie, a television series and a live show.

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