Makers of infant formula use misleading marketing and aggressive lobbying tactics to drive sales in a $55 billion-a-year industry, according to a three-paper series from the WHO
akers of infant formula use misleading marketing and aggressive lobbying tactics to drive sales in a $55 billion-a-year industry, according to a three-paper series from the World Health Organization.
The reports also criticize the industry for targeting health professionals, caregivers and families through pervasive social media, promoting formula as a positive choice and devoting huge resources to lobbying against legislation to protect breastfeeding. “The formula milk industry uses poor science to suggest, with little supporting evidence, that their products are solutions to common infant health and developmental challenges,” said Linda Richter, a developmental psychologist at the University of the Witwatersrand in South Africa.
Consuming commercial formula has been normalized, the reports charged, despite scientific evidence that breastfeeding provides superior energy and nutrients while reducing infection risks and lowering rates of obesity and chronic diseases in later life. Still, fewer than half of infants under 6 months are exclusively breastfed, as WHO recommends.
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