British Airways is already in talks with unions, with its CEO telling staff ‘do not underestimate the seriousness of this for our company’
London — British Airways warned on Friday that its survival was at stake as its CEO told staff of plans to cut jobs and ground aircraft to tackle the “worsening situation” caused by the coronavirus.
“Please do not underestimate the seriousness of this for our company,” read the message from Cruz, a transcript of which was seen by Reuters. The industry is braced for further failures as no carrier is exempt from the short-term pain that has already seen British regional player Flybe collapse and Norwegian’s stock lose about 80% of its value in a month.
As a result, jobs would be lost “perhaps for a short period, perhaps longer term” and the company is in discussions with trade unions, Cruz added. Aircraft would be grounded in a way that the airline has never had to do before, he said.A spokesperson for BA, which is based at Heathrow in London, declined to comment when asked how many jobs could go. The airline employs 45,000 people.
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