Axel Arigato is building on record-breaking sales with new retail openings and an expanded ready-to-wear line.
LONDON — Sneaker brands have had a good year amid global lockdowns and movement limited to grocery runs and park walks for much of the last 12 months.
The duo is also expanding their offer beyond their popular sneakers, with bigger seasonal shoe collections and a fully fledged women’s wear line making its debut this fall.“We just kept going, creating new products, new content and developing our communication through all our different channels. What did change is that we raised the bar internally and defined what is our vision,” Johansson said.
The new space has the same gallery feel the brand has come to be known for, with heavy concrete juxtaposed against splashes of color, yellow travertine podiums scattered across the space to display the shoes and a LED freestanding screen used to stream creative content. “It’s about positioning the brand at the right place and within the right communities, whether that means opening our own stores, being present on the right online channels or having the right wholesale partners, that really doesn’t matter,” Svardh added.To keep customers’ appetites going, the brand is broadening its offer to more seasonal shoes — there will be beach-appropriate styles for summer and a wider selection of boots for winter — as well as a broader women’s ready-to-wear collection.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Covid vaccine: 25 to 29-year-olds in England invitedRollout continues, with all over 25s able to book a Covid vaccine in England from tomorrow.
Read more »
Major Urban-Rural Divide Mars India’s Covid-19 Vaccine RolloutAs India attempts to overcome vaccine supply issues, its current rollout remains heavily skewed towards affluent urban centers.
Read more »
Lynyrd Skynyrd Announce 2021 'Big Wheels Keep on Turnin” TourFarewell tours are so 2020. Lynyrd Skynyrd have announced their return to the road with the Big Wheels Keep on Turnin’ Tour. See the dates and cities.
Read more »
S.Korean retail firms Lotte and Shinsegae bid for eBay KoreaSouth Korean retailers Lotte Shopping (023530.KS) and Shinsegae Group (023530.KS) entered separate binding bids for eBay's (EBAY.O) South Korean business, the retailers' spokesmen said on Monday.
Read more »
Thailand begins mass Covid-19 vaccine rollout using shots made by royal-owned companyThailand plans to administer 6 million shots in June using the AstraZeneca and Sinovac vaccines, according to the country's Public Relations department.
Read more »
Covid hospitalizations, deaths plummet following vaccine rollout in older adultsThe report 'demonstrates how high vaccination coverage in older adults in the United States has served to reduce Covid-19 cases or outcomes,' the CDC director said.
Read more »