Avocado growers, pickers and packers worry that U.S. consumers facing higher prices might skip the guacamole wreak havoc on regional economies.
URUAPAN, Mexico — Mexicans are worried that threats by Donald Trump to impose 25% tariffs could affect a wide range of iconic Mexican products and threaten entire regional economies.
Trump’s Jan. 20 inauguration — when he said he would impose tariffs — couldn’t come at a worse time: It’s around when Mexico starts shipping crates of the green fruit north for Super Bowl Sunday, the annual peak of consumption. “Never in his life had he had so much chaos in his office, because they halted Mexican avocados,” Diez Barroso said.“The gringos need avocados, it is a good product, and I don’t think they are going to stop consuming it,” he said.
It’s not just the guacamole; Mexican tequila producers have seen a bonanza in the U.S. market. In 2023, the U.S. imported $4.6 billion worth of tequila and $108 million worth of mezcal from Mexico. And industry representatives say a drop in the consumption of tequila — America’s third-most popular spirit, behind vodka and pre-mixed cocktails — could affect U.S. bars, restaurants and clubs.
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