Here's a look at the history of movies that opened to sky-high levels and spawned sequels that did likewise.
a $237 million launch, again good for third place. A 3% drop like the first twoto hit $300 million on its debut weekend, it would have to jump around 16.42% more than ’s $257.7 million launch. That’s not impossible, but it's also not entirely likely, for two reasons. First, we’re talking about a three-hour movie, or a film 31 minutes longer than. Second, this is something that’s a very known entity that already got fans and general audiences super-duper-excited just a year ago.
Don Cheadle, Chris Evans, Scarlett Johansson, Anthony Mackie, Chadwick Boseman, Sebastian Stan, and Danai Gurira in 'Avengers: Infinity War'As for the length, yes, the deluge of digital screening options will ensure that the multiplexes don’t lose showings due to the length, but smaller theaters won’t be able to play the film as much.
The other issue is that we just had an “It all ends here!” MCU smackdown last year. There can’t help but be a sense of déjà vu in the marketing’s “Okay, THIS is the final battle this time, we swear!” marketing. That’s not a criticism, just an inevitability after selling “part 1 of 2” as “the final chapter.
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