With 'Avengers: Endgame' already hitting the $500 million mark in China it shows how much the Middle Kingdom doesn't care for 'Star Wars.'
The Marvel movie hit the milestone on Thursday, according to The Hollywood Reporter.
If you add up the total box office of the"Star Wars" movies that have played in China since"The Force Awakens," it would be over $100 million less than what"Endgame" made in a single week there.Visit Business Insider's homepage for more stories. "Avengers: Endgame" has exceeded all industry projections on how it would do in China to the point that, by the end of its theatrical run there, it could be one of the country's top three biggest box-office earners ever. After breaking records for everything in the Middle Kingdom from presales to single-week performance , the movie is now Hollywood's first half-billion-dollar earner in China, having hit the $500 million mark on Thursday, according to.
The better-than-expected performance by"Endgame" in China has fueled the movie's international box officeBut that same can't be said about"Star Wars."Though"Star Wars" is as big in popularity globally as the Marvel Cinematic Universe, when it comes to China, the force is an afterthought.
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