Unlike films such as 'The Dark Knight', 'Avatar' or 'Star Wars', this slightly tweaked edition comes while the original is still playing in theaters.
followed what had already been a lengthy original theatrical run. With films staying in theaters for nearly a year, films had more time to add to their box office total.
But today, the first two weeks are do or die in terms of seeing whether a film has legs. And with the physical release schedule, even the most successful films aren’t in theaters for more than three months at most, if we’re talking big megaplexes. The age of a cultural cinema phenomenon has dwindled, and with the easy access to physical media and streaming services, rereleases have to be driven by something other than enthusiastic reception.
Whether we’re talking 70mm prints, restorations, 3D enhancements, or director’s cut, there’s often been something to draw us back to theaters. The Star Wars trilogy is perhaps the most notable example of a creative draw, despite how controversial those special additions proved to be.got in on the 3D craze with a rerelease supervised by James Cameron. And then there’s the rereleases of a smaller scale and cult variety like the Final Cut of .
Starting in 1964, Stan Lee implemented a joke he called the “Marvel No-Prize,” a fake award given to those who spotted continuity errors in the comics. This evolved over the years as Lee would ask the readers’ questions, or to explain why a so-called continuity error was not actually an error.
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