The funeral home has responded to a letter by Eusebius McKaiser's family and friends who expressed disappointment in how his funeral was handled last month.
Funeral home responds to letter by Eusebius McKaiser's family and friends who expressed disappointment about how his funeral was handled last monthJournalist and TimesLIVE contributor Eusebius McKaiser died unexpectedly from an epileptic seizure on May 30 at the age of 44.Funeral home Avbob says there is a practical reason for branding at funerals.
Avbob was responding to an open letter sent by late media personality Eusebius McKaiser’s partner Nduduzo Nyanda, his family and friends, expressing disappointment at how the funeral and memorial services were handled by the funeral home. One of their main grievances was the scaffolding for the casket was not the right size and the casket dropped to the ground when it was lowered. They also complained about perceived excessive marketing by Avbob, including engraving their logo on McKaiser’s headstone and providing Avbob-branded water and tissues at the cemetery.
But Avbob said they did not intend to use the death of the media personality to market themselves, but instead used their branding to assist mourners in identifying the correct funeral. Avbob corporate affairs GM Adriaan Bester said branding at funerals was common practice to ensure people go to the correct burial site as multiple funerals often happen simultaneously in the same cemetery.
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