Avavav Spring 2025 Ready-to-Wear collection, runway looks, beauty, models, and reviews.
Oops!… She did it again—or something like that. Avavav ’s Beate Karlsson charmed and challenged the fashion establishment afresh with an offbeat show format—but let’s be clear, there was no oops-factor involved. In fact, the odds of this small, women-led company based in Stockholm making waves in one of the big four cities are close to none. And so the designer has turned her point of difference, namely her digital fluency, into a defining aspect of her brand.
Karlsson, like many designers this season, turned her attention to sports. Her motivation was a collaboration with Adidas. “It’s been a dream of mine to collaborate with them specifically,” said the designer on a call. She “dedicated the show to the partnership because it is a big deal for us and a lot of the looks are going to be showing the product that we’ve made with them.
And so, on the surface, spring’s show had the appearance of being tamer, although models were wrapped in crepe bandages, some with blood stains. Karlsson created a full collection but focused on the Adidas collaboration. She took the classic Adicolor tracksuit and cropped the jacket: this was worn as a set, or, in one case, the top was paired with an of-the-moment sheer skirt with handkerchief hems.
Spring 2025 Ready-To-Wear Runway_Review Runway
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