EXCLUSIVE: We are hearing from our sources that James Cameron’s sequel to his highest grossing movie in the world, Avatar: The Way of Water, is currently on its way to a $17M Thursday night f…
As we always, these figures may fluctuate. Right now, and just underAvatar: The Way of WaterAvatar 2:
People are going to flock to this by appointment viewing. It’s for that reason why distribution sources are expecting this movie to hold weekend to weekend, even if it comes in the low end this weekend.want the perfect seat, perfect time, perfect format. I’m hearing that showtimes for prime 3D, Imax, Dolby and premium format viewings are hard to come by in LA, NYC and Phoenix. It’s the experience auditoriums which will be the drivers of this pic’s weekend ticket sales.
Through this AM, box office analytics corp EntTelligence reports that the preview night and opening day ofrepresent only 53% sales are for opening weekend, “which is a very good thing,” reports the org. “It means that this movie is not front loaded with steep box office drops. By way of comparison, a superhero movie often has 70+% of PreSales in for Preview Night/Opening Day. Lower than 70% is a strong indicator of success. 53% eclipses that benchmark,” reports EntTelligence.is not frontloaded: 23% of all presales are for after opening weekend.
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