‘Avatar: The Way of Water’ Lands China Theatrical Release
20th Century Studios confirmed plans for the release through an official post on, one of China’s most popular social media platforms. The company also shared a trailer for the film, as well as a new poster
The first “Avatar” currently stands as the highest-grossing film in history at the global box office, unadjusted for inflation. Of its massive $2.74 billion in ticket sales, roughly $202 million of that total came from China across its initial theatrical release and subsequent rerelease in 2021. While the country served as a reliable boost to North American films throughout the 2010s, government regulators have cut Hollywood’s access to the Chinese market in recent years, as the country’s own filmmaking economy has expanded and as political considerations have weighed more heavily. Even recent Marvel tentpoles have been barred; there has not been a Chinese release of a Marvel movie since 2019.
Chinese authorities have only granted import and distribution permits to a handful of foreign films this year. This appears be born of the diplomatic and economic Cold War currently being waged between the U.S. and China, as well as a desire to promote ‘main melody’ or patriotic local films in Chinese theaters.
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