SATURDAY UPDATE: James Cameron’s remastered Avatar added another 13 offshore markets on Friday, including the UK and Japan, and lifted its three-day international box office cume to $7.7M. On a lik…
Disneyand China. To coincide with the opening of Shanghai Disney Resort’s Avatar: Explore Pandora immersive exhibition, the park held a special screening of the movie, replete with a message from the filmmaker.AvatarThe news follows word that executives from China Film Group were recently treated to a screening of footage from the upcomingrelease in China, though it’s a massive market for the franchise with the first film doing over $200M there way back in 2010, and the rerelease adding $58M.
Shanghai Disney’s Explore Pandora, a temporary installation slated for a six-month engagement, will be the first-themed touring exhibition hosted in a Disney park worldwide. Designed in collaboration with Lightstorm Entertainment and Disney Location-Based Experiences, the walkthrough exhibition offers guests an exploration of the fantastical alien moon of Pandora, the culture of the Na’vi and their bioluminescent environments.
Set across 1,400-square meters, it features life-sized recreations of iconic landmarks from the film, including the Tree of Voices. Standing six meters in height, the centerpiece is a glowing recreation of the movie’s sacred place of connection containing whispers from the ancestors of the Na’vi. High-tech interactives include the Amplified Mobility Platform suit simulator, as well as an opportunity to be “Avatarized.” There’s also a shopping experience.begins overseas rollout on December 14 this year and lands in North America on December 16.
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