From Detroit to Los Angeles, auto shows are getting a makeover to appeal to the masses once again.
Auto shows host more than just automotive executives, journalists and potential buyers. Government officials, policymakers, technologists, designers, dealers, investors, industry analysts, content creators and influencers all make an appearance, alongside new vehicles and interactive displays.
While shows like CES and IAA play toward the interests of intersection of the technology and auto industries for automakers, the LA Auto Show and Detroit Auto Show must appeal to vehicle enthusiasts and potential new car buyers while giving businesses and industry professionals reasons to sponsor and attend.
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