AI-generated videos for short messages are only as well received as manually created ones if they are edited by humans.
-- have been using AI powered video services to meet growing audience demand for audio-visual material. A study recently published in the journal Technology providers like Wochit and Moovly are allowing publishers to mass produce videos at scale. But what do audiences think of the results? Researchers led by LMU communication scientist Professor Neil Thurman have found that only automated videos which have been post-edited by humans were as well liked as fully human-made videos.
Together with Dr. Sally Stares and Dr. Michael Koliska , Thurman evaluated the reactions of 4,200 UK news consumers to human-made, highly-automated, and partly-automated videos that covered a variety of topics including Christiano Ronaldo, Donald Trump, and the Wimbledon tennis championships. The partly-automated videos were post-edited by humans after the initial automation process.
According to Thurman,"one key takeaway of the study is that video automation output may be best when it comes in a hybrid form, meaning a human-machine collaboration. Such hybridity involves more human supervision, ensuring that automated video production maintains quality standards while taking advantage of computers' strengths, such as speed and scale."AI shows potential in creating literary art rivaling that of humans without human help.
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