Australians are obsessed with Japan, but a new travel hotspot is emerging

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Australians are obsessed with Japan, but a new travel hotspot is emerging
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Australians are officially spending more money on travel in 2025, with surprising new trending destinations.

For Australian travellers, Japan's been at the top of the list. For years, we've flocked to Tokyo, Kyoto and Osaka to eat good Japanese food, soak up the cherry blossoms, bathe in hot springs, and, of course, shop. But in 2025, it looks like Australians have their eyes set on a different destination, with surprising new trending destinations emerging as travel hotspots.

Belfast in Northern Ireland has recorded a 26 per cent reduction in prices, while airfares from Australia to Madrid, Budapest, and Okinawa have also fallen. The report also identified the top experiences and factors influencing Australians' choice of destination. The biggest factor was the weather , followed by the attractions , food and culture . Despite the cost of living crisis, travel is still a priority for Australians, with 43 per cent planning on travelling more in 2025.

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