Millions of vines are being destroyed in Australia and tens of millions more must be pulled up to rein in overproduction that has crushed grape prices and threatens the livelihoods of growers and wine makers.
Falling consumption of wine worldwide has hit Australia particularly hard as demand shrinks fastest for the cheaper reds that are its biggest product, and in China, the market it has relied on for growth until recent years. The world’s fifth largest exporter of wine had more than two billion liters, or about two years’ worth of production, in storage in mid-2023, the most recent figures show, and some is spoiling as owners rush to dispose of it at any price.
That would destroy more than 20 million vines across 12,000 hectares , Reuters calculations based on Wine Australia data show, or about 8% of Australia’s total area under vine. Growers and winemakers in other regions have also been pulling out vines. “If half the vines in Australia were ripped out, it still might not solve the oversupply,” said a wine maker in Western Australia. Still, many growers unwilling to pull up vines are losing money while hoping for the market to turn around.
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