UGG Since 1974, an Australian boot company, is forced to change its name outside of Australia and New Zealand due to a nearly decade-long legal battle with Deckers Outdoor Corporation, a US shoe company, over the trademark to the word 'UGG'.
A nearly decade-long legal battle has resulted in an iconic Australian brand having to change its name when shipping overseas.
“We’ve been proudly making Australian boots for over five decades and three generations. We also own the trademark in Australia and New Zealand, where the boots originated — where UGG boots originated,” Todd said.
TRADEMARK LEGAL BATTLE AUSTRALIA BRAND DECKERS
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