SYDNEY, July 31 — Australia unveiled a draft law today to force Google and Facebook to pay news media for their content in a “world-leading” initiative sure to prompt a confrontation with the digital giants. Treasurer Josh Frydenberg announced the “mandatory code of conduct” to govern...
Australia Treasurer Josh Frydenberg attends the swearing-in ceremony in Canberra, Australia August 24, 2018. — Reuters pic
In addition to payment for content, the code covers issues like access to user data, transparency of algorithms and ranking of content in the platforms' news feeds and search results. Australia's initiative has been closely watched around the globe as news media worldwide have suffered in an increasingly digital economy where advertising revenue is overwhelmingly captured by Facebook, Google and other big tech firms.
But Frydenberg warned that the code would prohibit any"discrimination" against Australian media by the tech companies.
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