The terms could foreshadow a similar structure for other nations where dealers currently set final prices car auto cars
is going to offer its dealers 5.5 percent in addition to bonuses that could result in a profit of up to 7.4 percent though it won’t begin that program until 2026.Only Mercedes with a fixed rate of 6.5 percent for the first two years of its new dealer agreement pays more. It drops to six percent after that short timeframe. All of these companies are dealing with pressure to increase market share in the EV space.
Part of that strategy is to offer customers a fixed price through direct sales, something that Tesla, Rivian, Lucid, and others are already doing. Say what you might about such pricing but customers of those brands know what they’ll pay upfront without markups and haggling.It’s not all good news for customers worried about markups though. The end of those dealer-set prices also means the end of dealer rebates.
partner will have to garner business based on something other than final price, at least when it comes to all-electric models.
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