Audi Sold Nearly Twice As Many R8s In Q1 2024 As It Did Last Year

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Audi Sold Nearly Twice As Many R8s In Q1 2024 As It Did Last Year
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With production of the R8 ending in March, buyers were eager to take their final opportunity to order a car to their exact specifications

Sales of the Audi R8 grew by 87 percent in the first quarter of 2024. Audi's EVs were among its only hot sellers in the first quarter of the year. Sales of the German automaker's SUVs sagged, leading overall deliveries to fall 16 percent. After 18 years in the lineup spanning two generations, production of the Audi R8 officially concluded late last month.

Meanwhile, it delivered 1,614 Q8 e-trons and 646 Q8 Sportback e-trons. That's an increase of 53 percent for the standard SUV, and 34 percent for the coupe-roofed SUV, so far this year. Sales weren't as positive for the rest of the lineup, however. While Audi saw increases of 2 percent for the A6, 10 percent for the A8, and a notable 80 percent for the Q3 in the first quarter of the year, sales declined across the board for the remainder of the lineup.

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